To demonstrate Skype’s key benefit of connecting people for free, we created an installation in major bus shelters in Sydney and London.
Each shelter was loaded with a large format LCD screen, webcam and networked Mac, linked directly via Skype to a similar shelter in London, allowing commuters waiting for the bus to talk for free to fellow commuters on the other side of the world.

While the enormity of the international swine flu pandemic was yet to be fully realised, we couldn’t believe the amount of people on public transport who still coughed and sneezed without covering their mouths.
While face masks and antiseptic hand balm was becoming popular along with panic buys of Tamiflu, we produced this ambient stunt (face masks distributed with the free daily transit newspaper) and accompanying print work to present to Queensland Health (one of our existing clients). The message is simple and the answer is even clearer.

A simple, but impactful idea that poses a relevant, yet rhetorical question to the motorist.

As social commentators and sometime gamers, we saw an opportunity to utilise crowd sourcing to produce a stunt for the launch of Electronic Art’s game, The Sims 3. The idea was to produce foil helium balloons, printed and shaped like the icons that float above the avatars’ heads in the game. Our crowd would have these tied on thin twine or fishing line and clipped to the backs of their collars, creating real world Sims.
To support this, these balloons would be given away at the game’s launch and participants in the event would wear The Sims 3 t-shirts.

Drawing from the insight that not many bachelors own bathroom scales, we produced an ambient piece that would both shock and amuse them.
We placed weight sensors on the urinal platform, linked to LCD screens. When they stood at the urinals, their weight would be displayed on the screen above, followed by a brief message reminding them that Pure Blonde is a low carb beer that’s great for people who are concerned about their weight.

When a recession hits, the ad spend goes first. This was part of a series of ideas we came up with to save money on your ad spend without watering down the creative impact.

A nifty idea for the launch of a new Vespa that claims to be the most strongest and sportiest yet. This conceptual piece would see these special wraps applied to the trailers of Scooter advertisers. For the campaign, they would actually ride the new Vespa, thus providing an engaging demonstration of the benefits.  

In late 2008, Brisbane Airport won the International Water Association award for being the world’s best water saver. To support this exciting news, we were asked to come up with a billboard skin above the main highway.
During the ideation stage, we struck an interesting thought. After 9/11, the airport restricted the public from carrying open fluid bottles through to the departure gates. These bottles have to be emptied or thrown in the trash. The resultant idea, a water collection tank seemed like a perfect way to demonstrate the lengths the airport would go to save water.

To support the launch of their safety entity, the Royal Automobile Club Queensland’s used car safety ratings, we produced these decals that hit home the message to be sure you know what you’re getting into when you buy a used car.